Our Story

By Char is a celebration of femininity in all its forms. Our designs are romantic, ethereal, and crafted to make you feel like the goddess that you are. Each piece tells its own story — honouring the unique beauty of every individual, embracing your curves and contours, and inspiring you to feel your best.

Thoughtfully designed in a small coastal town in South Western Australia — where life moves slowly and beauty is found in every detail — each piece is then handmade with love in Bali, the Island of the Gods — a place of craft, warmth, and soul.

Alongside our intimates, we offer incense hand-rolled in India- a land steeped in ritual and sacred tradition, where scent becomes ceremony. Each stick is crafted to ground your space and awaken the senses. 

Inspired by the world around me, every creation invites you to savour the magic in life’s little moments. 

By Char is more than just a brand. It's a ritual, a feeling, a return to self.

From me to you.

Char x